People who have migrated from their original homeland to settle in another country are referred to as diasporic groups ( Georgiou 2003:5), the producers of the diasporic media. The mainstream media play a huge role in informing the public and unfortunatley continue to portray diasporic groups poorly. The establishment of media production amongst diasporic communities helps to maintain connections with their homeland and have an independent voice in their new country outside of mainstream media.
The representation of these communities in the media is often surrounded by negativity to support of the harsh Australian policies on people coming into the country seeking asylum. Feeding into the the poor attitude the Australia has toward ethnic minority groups. During the lecture the presentation of the Today Tonight segment on people seeking asylum demonstrated how the media can really inflame underlying racism – reinforcing and encouraging those who often have no first hand knowledge of asylum seekers by misrepresentations and untrue information.
The popular movie Bend it Like Bekham (2002) about a second generation Indian girl ‘Jess’ who struggles with her traditional Indian culture and family in her plight to become a professional soccer player. The movie demonstrates the gradual assimilation of the families traditional Indian values towards the values of their newly adopted country. Although the movie on the surface appears to celebrates both cultures and has a happy feel good outcome for Jess who ends up being allowed by her father to pursue her dreams as a soccer player, it also acts to reinforce the need for diosporic communities to assimilate into the culture of their new country of settlement possibly at the cost of loosing important traditions and values. Also demonstrating how mainstream movies can be used to propagate the politics of assimilation as opposed to greater acceptance of the diversity of the world around us.
The harmonious integration of diasporic communities into their new found homeland would include both the maintenance of traditional beliefs and values alongside the acceptance of necessary adjustments that support a healthy settlement process.